The Pure Food Co makes texture modified foods and nutrition for healthier ageing, for people on texture modified diets, across New Zealand, Australia and France. Years of piecemeal development had left them with a patchwork of sites.
One unified platform for three countries. Each market needed its own site, products and content, while sharing a brand, a design and a single place to manage it all.
Three countries, one multisite.
Working from Form & Function’s design, we built a WordPress multisite covering New Zealand, Australia and France, with location-aware routing so visitors land on the right country. Products, the knowledge hub and resources are structured the same way in each market, which keeps them consistent and easy to manage.
Unified, at last.
The patchwork is gone. The Pure Food Co now runs every market from one platform, and we host it and work alongside their SEO agency to keep it in good shape.
Project highlights
WordPress multisite
New Zealand, Australia and France on one platform.
Location aware
Visitors routed to the right country site.
Consistent structure
Products and knowledge hub mirrored across markets.
