Wise Boys is the home of plant-based burgers, sides and shakes, with burger shops around Auckland and award-winning sauces stocked in over 300 supermarkets. It is a loud, fun, confident brand, and it needed a website with the same energy.
A bold, eye-catching site that sells the food and the sauces. It needed to get people to the menu and their nearest shop fast, and let fans buy the sauce range online without a separate, clunky store.
Loud design, clean build.
Ezra Whitaker designed a big, colourful look and we built it in WordPress. For the sauces we integrated Shopify’s lightweight selling tools, so the sales page pulls products straight from Shopify while the rest of the site stays fast and simple to manage.
One of our favourites.
A site with as much flavour as the burgers, and still one of our favourite builds. Wise Boys has since changed hands and the website has moved to the new owner’s own web team, but the design and structure we built are still doing the job.
Project highlights
Shopify integration
Sauce range sold through Shopify, pulled into the WordPress site.
Menu and locations
A fast route to the menu and the nearest shop.
Big brand energy
A bold design built faithfully on every screen size.
