Copywriting & Content

Words that sound like you.

Website copy, blogs and newsletters that read the way you would say it. Written by people we trust on content and storytelling: MasterJack.

Copywriting and content services, Control Shift Auckland

Our copywriting partner

Meet MasterJack.

Great words make a good website work harder. MasterJack fill the gap between your business and the people you are talking to, from a single page to your whole content plan.

Message Strategy

The framework that gets your whole business saying the same thing, so your marketing lands.

Website Copy

Copy that speaks to your customers, not at them, so your site actually converts.

Marketing Copy

Posts, ads and campaigns that sound like you and get people to act.

Newsletters

Regular newsletters that keep you front of mind and turn buyers into repeat business.

Blogs & Articles

A 30-minute chat becomes a polished article that builds trust and lifts your rankings.

Copy Management

We edit, manage and publish your content, so quality stays high and deadlines get met.

How it works

One call, the right connection.

No directories to dig through. Tell us what you need, and we hand you to someone good. You stay in control the whole way.

Tell us what you need

Send a quick note about what you are after. No long forms, just the gist.

We connect you

An introduction to a specialist we know and trust, someone on our level.

You are in good hands

They share our standards and values, so the work feels like ours.

Straight to the specialist

We connect you, then you deal direct with the specialist from there.

Reviews

5-star rated on Google, here’s why.

★★★★★

Control Shift are always amazing to deal with, with expertise second-to-none. Having worked with them for years, I wouldn’t hesitate to recommend them to anyone who’s looking to up their web game. Nothing is ever too difficult, and they’re great at explaining technical topics in ways that are easy-to-grasp.

Alex Clark

The Caretakers

★★★★★

I’ve been using Paul and the team at Control Shift for a number of years now – for their exceptional hosting and tech services and also to have the websites I design, developed into working sites. I’ve consistently been impressed on all fronts, as have my clients.

Tim Kavermann

Fuel Media

★★★★★

So stoked with Control Shift, they have been incredibly generous with their time and support while we’ve been getting our website right. They’ve shown a lot of patience and care throughout the process, and the end result looks awesome. Really appreciate their flexibility and the extra effort they’ve put in to help us out.

Luke Burrows

Wise Boys

Frequently asked

Common questions.

Still have a question? We are always happy to help, no pressure.

Can they match how we already sound?

Yes. MasterJack start by understanding your voice, so the words feel like you, not a template.

No, you deal direct with the specialist on price and scope.

You could. We only point you to people we have worked with and trust, which saves you the guesswork.

Send a quick note to us. We will make the introduction, usually within a day or two.

Website copy, blog posts, newsletters, product descriptions, whatever needs words. Tell us the project and we will match you to the right writer.

No. The writer will get what they need from a quick chat. You do not need it all figured out beforehand.

Yes, and it works neatly: they write, we build. The content drops straight into the site we make for you.

Get connected

Tell us what you need.

Send us a quick note and we will connect you with the right specialist. No obligation, just a warm introduction to someone we trust.