Website Discovery Questionnaire

Your Business

Help us understand who you are and what you do.

Full name(Required)

Email(Required)

Business name

What does your business do?

Describe it like you would to someone at a BBQ. Plain language is perfect.

Who are your ideal customers?

Think about who you most enjoy working with and want more of.

What makes you different from your competitors?

Why should someone choose you over the next option?

Do you have an existing website?

If yes, share the URL and tell us what you like and dislike about it.

Do you have existing brand guidelines, logo files, or fonts?

If you have a brand guide, colours, or logo, let us know. If not, that's fine too.

If you have any of the files below, please upload them here. The more we have to work with, the better the result.

Brand guidelines PDF

Colours, fonts, logo usage rules, tone of voice.

Accepted file types: pdf, png, jpg, Max. file size: 10 MB.

Logo files

Ideally vector formats (SVG, AI, EPS) as well as PNG with transparent background.

Accepted file types: svg, ai, eps, png, Max. file size: 10 MB.

Pricing, service lists, or rate cards

Anything that shows your services, packages, or pricing structure. Helps us understand your business fast.

Accepted file types: pdf, docx, png, jpg, Max. file size: 10 MB.

FAQs or common questions your customers ask

A document, screenshot, or even a rough list. Gives us great insight into what your customers care about.

Accepted file types: pdf, docx, png, jpg, Max. file size: 10 MB.

Any other files

Photos, inspiration images, existing content, anything else that might be useful.

Max. file size: 10 MB.

Your New Website

What are you hoping this website will do for your business?

What is the main goal of the website?

Pick the ones that matter most.

Generate enquiries

Sell products online

Showcase work / portfolio

Provide information

Build credibility

Book appointments

Other

What pages do you think you need?

List the pages you have in mind. Don't overthink it, we can refine this together.

Do you need any specific features or functionality?

Any other features or tools you need?

Anything not covered above. Third-party tools, integrations, specific requirements.

Do you have content ready?

Text, photos, videos, testimonials. Be honest about where you're at.

Do you need help with any of the following?

We work with trusted partners across Auckland for these services. Tick any you think you might need.

Brand / logo design

Graphic design

Copywriting

Photography

Videography

SEO

Google Ads / PPC

Social media marketing

Email marketing

We handle website hosting and ongoing support in-house. All websites we build are hosted on our managed platform, which includes SSL, daily backups, uptime monitoring, security, and WordPress updates. Ongoing support plans are also available for content changes, new pages, and development work after launch.

Look and Feel

This is the most important section. Show us what you like and tell us why. The more specific you are, the closer we get to your vision on the first go.

Share 2-3 websites you genuinely admire. They don't need to be in your industry. What matters is what you like about them and why. Think about layout, colour, typography, spacing, imagery, and the feeling they give you.

1 Website Reference

URL

What do you like about this website?

Be specific. Is it the layout? The colours? The typography? The way images are used?

2 Website Reference

URL

What do you like about this website?

Be specific. Is it the layout? The colours? The typography? The way images are used?

3 Website Reference

URL

What do you like about this website?

Be specific. Is it the layout? The colours? The typography? The way images are used?

How would you describe the vibe you want?

Pick a few words that feel right.

Clean and minimal

Bold and modern

Warm and approachable

Premium and refined

Playful and creative

Corporate and professional

Earthy and natural

Dark and dramatic

Anything you definitely don't want?

Sometimes knowing what you hate is just as useful.

Do you have brand colours?

If yes, share the hex codes or describe them. If not, describe what colours feel right.

Any fonts or typography preferences?

Do you prefer serif (classic), sans-serif (modern), or a mix?

Content and Copy

Good websites need good content. Let's work out where you're at.

What tone of voice suits your brand?

How do you talk to your customers?

Professional and polished

Friendly and conversational

Direct and no-nonsense

Warm and personal

Technical and authoritative

Playful and light

Do you have professional photography?

Of your team, workspace, products, or projects.

Do you have testimonials or reviews you can share?

Is there anything specific you want to say on the homepage?

A tagline, a key message, a specific value proposition.

Technical Details

A few practical things that help us plan.

Do you have a domain name?

If yes, who manages it currently?

Where is your website currently hosted?

If you're not sure, that's fine.

Do you use business email through your domain?

e.g. [email protected]

Any third-party tools or platforms you currently use?

CRM, booking system, email marketing, accounting, social media tools.

Is there a target launch date?

Budget and Priorities

Helps us recommend the right approach and manage scope.

Do you have a budget range in mind?

This helps us recommend the right approach. There's no wrong answer.

$5,000 - $10,000

$10,000 - $20,000

$20,000+

Not sure yet

What matters most to you?

Pick what comes first.

Design quality

Speed to launch

Budget

SEO / search visibility

Ease of updating content

Ongoing support after launch

Will you need ongoing support after launch?

Content updates, new pages, design changes, hosting.

Anything Else

Anything we haven't covered that you think we should know.

Is there anything else you'd like to share?

Concerns, ideas, things you've been thinking about, questions for us.