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News, tips and insights.
Practical advice on WordPress, web hosting, security and growing your online presence. Written by our team in Auckland.
Good, fast, cheap: why you only get to pick two
Every website project starts with the same three wishes: good, fast and cheap. You get to pick two. Here's how to choose.
- controlshift
- 5 min read
Latest posts
Your web developer has gone quiet. Here’s how to get your website back.
Emails unanswered, calls going to voicemail, and you're not sure who holds the keys to your own website. Here's how to take back control, step by step.
Built your website with AI? Here’s the hidden cost
AI tools like Claude and ChatGPT are brilliant for getting an idea on screen. Here's what to know before that first version becomes your real website.
How to choose a web developer: questions worth asking
Most businesses only choose a web developer every few years. These are the questions that separate a website partner from a one-off build.
What should an accounting firm’s website include?
People choose an accountant they trust, and they usually start judging on your website. Here's what a good accounting firm website needs, and what to leave out.
Your backup probably isn’t a backup
Most websites have a backup plugin installed. Far fewer have a backup that would actually work. Three questions that tell you which one you have.
How websites actually get hacked
Most hacked sites are not targeted. Here is how it really happens, the early warning signs, and why deleting the file you can see almost never fixes it.
Your website has one job
You do not always need more visitors. Often you just need more of the ones you already have to take the next step. Here is what conversion rate optimisation is, and the small changes that quietly move the needle.
Vibe coding isn’t the problem
AI can throw a website together in an afternoon. Whether it stays standing comes down to the foundation underneath. Here is what vibe coding gets right, where it falls over, and how we build AI concepts properly.
Why WordPress, you ask?
If you are seeing a PHP update warning in your dashboard, here is what it means and what you should do about it.